{"id":9,"date":"2026-06-03T09:30:00","date_gmt":"2026-06-03T09:30:00","guid":{"rendered":"https:\/\/betatest.springhive.co\/blog\/2026\/06\/03\/coming-soon-page-tips\/"},"modified":"2026-06-04T03:31:47","modified_gmt":"2026-06-04T03:31:47","slug":"coming-soon-under-construction-page","status":"publish","type":"post","link":"https:\/\/betatest.springhive.co\/blog\/coming-soon-under-construction-page\/","title":{"rendered":"15 Tips for Building an Excellent Coming Soon Page While Under Construction"},"content":{"rendered":"<div class=\"art-intro\">\n                    Most businesses treat their &#8220;under construction&#8221; phase as a dead period \u2014 a blank page while they wait for the real launch. <strong>The smartest businesses treat their coming soon page as the first chapter of their marketing strategy.<\/strong> These 15 tips will help you build a pre-launch page that works hard from day one.\n                <\/div>\n<figure class=\"art-figure\">\n                    <img decoding=\"async\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-hero.png\" alt=\"Modern coming soon page design with countdown timer and email signup on laptop screen\" class=\"art-img\" loading=\"lazy\" width=\"1200\" height=\"630\"><figcaption class=\"art-caption\">A well-designed coming soon page can capture 200\u2013500 email subscribers before a site even officially launches \u2014 giving you a warm audience on day one.<\/figcaption><\/figure>\n<h2 id=\"section-1\">1. Write a Headline That Communicates Value, Not Status<\/h2>\n<p>Avoid generic placeholders like &#8220;Coming Soon&#8221; or &#8220;We&#8217;re Working on Something.&#8221; These communicate nothing. <strong>Your headline should immediately answer the visitor&#8217;s question: &#8220;Why should I care?&#8221;<\/strong> Lead with the transformation or result your business delivers:<\/p>\n<ul class=\"art-list\">\n<li>\u274c &#8220;Our Website is Under Construction&#8221;<\/li>\n<li>\u2705 &#8220;The Easiest Way to [Solve Problem] is Coming \u2014 Be First in Line&#8221;<\/li>\n<li>\u2705 &#8220;We&#8217;re Building Something That Will Change How [Industry] Works&#8221;<\/li>\n<\/ul>\n<h2 id=\"section-2\">2. Make Email Capture Your Primary Conversion Goal<\/h2>\n<p>Your coming soon page has one job: <strong>collect email addresses<\/strong>. Every design decision should support that goal. Best practices:<\/p>\n<ul class=\"art-list\">\n<li>Ask for email only \u2014 every additional field drops your conversion rate by 20\u201325%<\/li>\n<li>Placeholder text should reinforce the benefit: &#8220;Enter your email for early access&#8221;<\/li>\n<li>CTA button copy matters: &#8220;Notify Me&#8221; is weak. &#8220;Get Early Access&#8221; or &#8220;Join the Waitlist&#8221; converts significantly better<\/li>\n<li>Confirm submission with a clear thank-you message and set expectations (&#8220;We&#8217;ll email you the moment we launch&#8221;)<\/li>\n<\/ul>\n<figure class=\"art-figure\">\n                    <img decoding=\"async\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img2.png\" alt=\"Web designer at laptop crafting a coming soon page with countdown timer and email signup\" class=\"art-img\" loading=\"lazy\" width=\"900\" height=\"500\"><figcaption class=\"art-caption\">The email capture form is the heart of any coming soon page \u2014 keep it to a single field (email only), pair it with a compelling CTA, and add a benefit-driven incentive to maximize sign-ups before launch day.<\/figcaption><\/figure>\n<h2 id=\"section-3\">3. Add a Countdown Timer If You Have a Firm Launch Date<\/h2>\n<p>A countdown timer creates urgency and keeps visitors anchored to your launch event. Only include it if you&#8217;re confident in your date \u2014 updating or removing a countdown mid-campaign erodes credibility. If your date is uncertain, use a progress bar instead (Tip #9).<\/p>\n<h2 id=\"section-4\">4. Offer a Compelling Early-Access Incentive<\/h2>\n<p>Give people a reason to sign up beyond just being &#8220;notified.&#8221; <strong>Early-access incentives dramatically increase email capture rates<\/strong> \u2014 often by 2\u20134x:<\/p>\n<ul class=\"art-list\">\n<li>Exclusive launch-day discount (15\u201325% off)<\/li>\n<li>First-access before general public opens<\/li>\n<li>A valuable lead magnet relevant to your audience<\/li>\n<li>Waitlist position number (&#8220;You&#8217;re #127 in line&#8221;) \u2014 gamification that increases social sharing<\/li>\n<\/ul>\n<h2 id=\"section-5\">5. Establish Your Brand Identity Immediately<\/h2>\n<p>Your coming soon page is many visitors&#8217; first impression of your brand. Use your logo, brand colors, typography, and visual language consistently \u2014 even if the full site isn&#8217;t ready. A generic, template-looking coming soon page communicates low production value before you&#8217;ve even launched.<\/p>\n<figure class=\"art-figure\">\n                    <img decoding=\"async\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img3.png\" alt=\"Person reviewing website progress bar on phone and laptop showing 72% complete with planning calendar\" class=\"art-img\" loading=\"lazy\" width=\"900\" height=\"500\"><figcaption class=\"art-caption\">A progress bar showing build completion percentage is a great alternative to a countdown timer \u2014 it communicates forward momentum without locking you into a specific launch date.<\/figcaption><\/figure>\n<h2 id=\"section-6\">6. Include Social Media Links with Clear Calls to Action<\/h2>\n<p>Don&#8217;t just add social icons \u2014 tell people why to follow you: &#8220;Follow us on Instagram for behind-the-scenes build updates&#8221; or &#8220;Join our Facebook community for exclusive pre-launch content.&#8221; Visitors who don&#8217;t convert on email may follow on social \u2014 maintain that relationship.<\/p>\n<figure class=\"art-figure\">\n                    <img decoding=\"async\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img4.png\" alt=\"Person at laptop celebrating email subscriber notifications and social media shares before website launch\" class=\"art-img\" loading=\"lazy\" width=\"900\" height=\"500\"><figcaption class=\"art-caption\">A viral referral loop built into your coming soon page \u2014 where subscribers share to earn extra benefits \u2014 can multiply your pre-launch email list at zero additional marketing cost.<\/figcaption><\/figure>\n<h2 id=\"section-7\">7. Design Mobile-First \u2014 Always<\/h2>\n<p>In 2026, over 70% of web traffic arrives on mobile devices. Your coming soon page must load in under 2 seconds on a mobile connection, display correctly on screens from 320px to 414px wide, and have a tap-friendly email form with a clearly visible CTA button. Test on real devices, not just browser dev tools.<\/p>\n<h2 id=\"section-8\">8. Include Social Proof or a Teaser of What&#8217;s Coming<\/h2>\n<p>Social proof reduces the skepticism visitors feel about signing up for something that doesn&#8217;t exist yet. Options:<\/p>\n<ul class=\"art-list\">\n<li>A brief founder\/team bio with real photos \u2014 people trust people<\/li>\n<li>Client or partner logos if you have pre-launch business relationships<\/li>\n<li>A brief teaser of your product, service, or content \u2014 enough to intrigue without giving everything away<\/li>\n<li>A short video (60\u201390 seconds) from the founder explaining what&#8217;s coming and why<\/li>\n<\/ul>\n<h2 id=\"section-9\">9. Show a Progress Bar Instead of a Countdown (If Your Date is Flexible)<\/h2>\n<p>A visual progress bar (&#8220;72% complete&#8221;) communicates momentum without committing to a specific date. Update it weekly to give subscribers and repeat visitors a sense that you&#8217;re actively building \u2014 and give them a reason to check back.<\/p>\n<h2 id=\"section-10\">10. Include Your Contact Information<\/h2>\n<p>A phone number, email address, or social DM link on your coming soon page serves two purposes: it builds trust (real businesses have real contact info) and it captures leads who don&#8217;t want to wait \u2014 they want to talk to you now. Don&#8217;t make potential customers search for how to reach you.<\/p>\n<h2 id=\"section-11\">11. Implement SEO Basics \u2014 Even Before Launch<\/h2>\n<p>Allow Google to index your coming soon page. Optimize your title tag with your primary keyword, write a compelling meta description, and submit your URL to Google Search Console immediately. Every day Google has your page indexed, you&#8217;re building crawl history. When you launch the full site, you&#8217;ll benefit from this established indexing momentum.<\/p>\n<div class=\"art-callout blue\">\n                    <span class=\"art-callout-icon\">\ud83d\udca1<\/span><\/p>\n<div><strong>Schema markup tip:<\/strong> Add Organization and WebSite schema to your coming soon page. This establishes your entity in Google&#8217;s knowledge graph before your full site goes live \u2014 a subtle but real SEO advantage at launch.<\/div>\n<\/p><\/div>\n<h2 id=\"section-12\">12. Create a Share Incentive<\/h2>\n<p>Turn every subscriber into a potential referral source. After sign-up, show a shareable page that says: &#8220;You&#8217;re on the list! Share with a friend and move up the waitlist&#8221; (if using a waitlist model) or &#8220;Share and both of you get an extra [benefit] at launch.&#8221; Viral loops built into your pre-launch phase can dramatically expand your launch-day email list at zero additional cost.<\/p>\n<h2 id=\"section-13\">13. Set Up Analytics and Tracking Immediately<\/h2>\n<p>Install Google Analytics 4 (GA4) and Google Tag Manager on your coming soon page from day one. This gives you:<\/p>\n<ul class=\"art-list\">\n<li>Traffic data and source attribution from day one<\/li>\n<li>Email capture conversion rate data to optimize the form<\/li>\n<li>Audience data for building remarketing lists you can use when you launch<\/li>\n<li>Historical data in GA4 \u2014 you can&#8217;t recover it retroactively after launch<\/li>\n<\/ul>\n<h2 id=\"section-14\">14. Use a High-Quality Background Visual or Video<\/h2>\n<p>A dark, atmospheric background with subtle animation (particles, gradients, or a blurred product teaser) creates a dramatically higher-quality first impression than a flat white or solid-color background. If you can afford a 10\u201315 second looping background video that hints at your product or service, it significantly increases time-on-page and email conversion rates. Ensure it doesn&#8217;t slow your page load below a 90+ PageSpeed score.<\/p>\n<h2 id=\"section-15\">15. Test Every Element Before You Make It Live<\/h2>\n<p>Before directing any traffic to your coming soon page, manually test:<\/p>\n<ul class=\"art-list\">\n<li>Email capture form: submit a test email and verify it arrives in your ESP (Mailchimp, Klaviyo, etc.)<\/li>\n<li>All social media links open to the correct profiles<\/li>\n<li>Countdown timer displays the correct date and timezone<\/li>\n<li>Mobile rendering on iOS Safari and Android Chrome<\/li>\n<li>Page load speed (aim for under 2 seconds on 4G)<\/li>\n<li>HTTPS \/ SSL certificate is active and no mixed content errors exist<\/li>\n<\/ul>\n<div class=\"art-brand-cta\">\n<div class=\"art-brand-cta-label\"><i data-lucide=\"zap\"><\/i> Need a Coming Soon Page?<\/div>\n<p><strong>SpringHive designs premium launch pages<\/strong> that capture leads and build pre-launch buzz while your main site is in development. <a href=\"https:\/\/betatest.springhive.co\/blog\/contact.php\">Contact us to get started<\/a> \u2014 we can typically deliver a custom coming soon page within 3\u20135 business days.<\/p>\n<\/p><\/div>\n<div class=\"art-faq\" id=\"section-faq\">\n<h2 class=\"art-faq-title\">Good to Know \u2014 Coming Soon Page FAQ<\/h2>\n<div class=\"sxc-faq-item\">\n<div class=\"sxc-faq-q\">Should I block Google from indexing my coming soon page?<\/div>\n<div class=\"sxc-faq-a\">No \u2014 blocking Googlebot is a missed opportunity. Allow indexing but optimize the title tag, meta description, and submit to Google Search Console. Every day Google has your page indexed, you&#8217;re building crawl history and establishing the URL&#8217;s existence \u2014 giving you a ranking head start at launch.<\/div>\n<\/p><\/div>\n<div class=\"sxc-faq-item\">\n<div class=\"sxc-faq-q\">How long should a coming soon page run?<\/div>\n<div class=\"sxc-faq-a\">Ideally, 2\u20138 weeks. Too short provides little marketing value; too long (3+ months) risks losing urgency. If your build takes longer than expected, update your countdown, add a progress bar, or share build updates on social media to keep pre-launch interest alive.<\/div>\n<\/p><\/div>\n<div class=\"sxc-faq-item\">\n<div class=\"sxc-faq-q\">What should a coming soon page include?<\/div>\n<div class=\"sxc-faq-a\">Essential elements: (1) A clear, benefit-focused headline. (2) Email capture form with incentive. (3) Countdown timer if you have a firm date. (4) Social media links. (5) Basic contact information. (6) Brand visual identity. Optional but powerful: a progress bar, teaser video, and social share incentive.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"sxc-cta-bar\">\n<h3>Need a Coming Soon Page That Actually Converts?<\/h3>\n<p>SpringHive builds custom pre-launch pages that capture leads and build buzz before you officially go live.<\/p>\n<p>                    <a href=\"https:\/\/betatest.springhive.co\/blog\/contact.php\" class=\"sxc-cta-btn\"><i data-lucide=\"arrow-right\"><\/i> Start Your Launch Page<\/a>\n                <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Build a coming soon page that captures leads, builds anticipation, and ranks in Google before your site launches. 15 expert tips for 2026.<\/p>\n","protected":false},"author":1,"featured_media":32,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"_links":{"self":[{"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions\/39"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/media\/32"}],"wp:attachment":[{"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/betatest.springhive.co\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}